Back to Open Opportunities Returning Applicant? Login Now Notice: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. However, USLI reserves its right to provide employment-based immigrant visa assistance on a discretionary basis.
Explore USLI's extensive company benefits, perks, and more below! *Not applicable to External Customer Program
U.S. Benefits
Canada Benefits
Job Title: Marketing Operations Specialist
Location: Wayne, PA
About Us: At USLI, we’re not just about insurance — we are committed to making a difference, both internally and externally. Our community is built upon five values: Caring, Attitude, Respect, Empathy and Energy. Our commitment to these values leads us to make better decisions and furthers our true sense of community. By joining our team, you'll be part of a vibrant organization that values innovation, collaboration and growth. Here, you’ll have the opportunity to shape the future of insurance and make a meaningful impact.
Your Role:We are looking for a Marketing Operations Specialist to help manage and optimize our marketing systems, tools, and processes — particularly within HubSpot. This is a hands-on, in-person role supporting multiple areas of the Marketing team, including product marketing, brand strategy, and video production.
As part of a growing team, you'll have the chance to learn the business, strengthen how we use marketing technology, and contribute to better cross-team coordination that ultimately drives results.
The ideal candidate is a detail-oriented problem-solver with a strong sense of urgency, capable of managing multiple timelines and moving parts. You bring an action-oriented mindset, enjoy improving processes, and thrive on helping others succeed by offering creative, practical solutions.
Please note that hands-on experience with HubSpot is a requirement for this role.
Key Responsibilities:
HubSpot Platform Management:
Create, manage and optimize workflows, lists, forms, CTAs, marketing events, and email schedules
Understand how to create views for other team members to utilize
Understand functionality within HubSpot webpages and emails such as content filters and smart rules
Manage Wistia integration
Communicate creative ideas for how to re-engage contacts and maximize touchpoints in an effort to generate new business
Ensure data quality and list hygiene, including list imports and segmentation
Monitor email engagement metrics and flag warm leads to the Marketing team and the business with a clear handoff process
Provide expert-level guidance on how the team can better leverage the platform, including identifying gaps and opportunities for improvement
Build and maintain custom dashboards and reports to track performance and highlight the impact on our business goals
Troubleshoot issues and guide other team members on best practices
Project Support: Act as a liaison between Marketing and other business teams to help move projects forward. Support product marketing and brand strategy by helping tie campaigns together in a coordinated way that builds brand identity and generates more business.
Process Optimization: Identify creative ways to streamline marketing operations and workflows; be a team player and support collaboration
Collaboration Mindset: Ability to hear from multiple teams, sift through complicated information and then make thoughtful decisions to propose to Marketing leadership
What You’ll Bring:
Technology skills: Passionate about processes and marketing technology
Analytical and problem-solver mindset: Ability to draw insights from marketing performance data, offer creative solutions and pivot as needed. Willing to learn more about our internal data and reports and how to apply that information to our marketing efforts.
Detail orientation: High level of thoroughness and ability to juggle multiple requests
A service mindset and can-do attitude: Willingness to jump in and help other team members; able to attend a high volume of team and cross-departmental meetings to understand how to best position the Marketing team’s technology
Qualifications:
Required: Hands-on experience and proficiency in HubSpot (certifications are a plus)
2–4 years of experience in marketing, communications or a related field
Experience supporting multi-channel campaigns
Familiarity with Google Analytics is a plus
Prior exposure working in insurance or sales is a plus but not required
What We Offer: One of the advantages of working at USLI is the competitive salary and benefits program we offer full-time and eligible part-time employees. Benefits include performance-based triannual bonuses, medical benefits paid at 100% for full-time employees and 80% for eligible part-time employees, a profit-sharing program, free lunch every day while onsite and more than 450 annual personal and professional development courses. Explore more company benefits.
Why USLI? At USLI, we are committed to fostering a vibrant and inclusive community that celebrates the rich diversity of all ethnicities, nationalities, abilities, genders, gender identities, sexual orientations, ages, religions, socioeconomic backgrounds and life experiences. We understand the importance of continuous learning, self-reflection, acknowledging our biases and expanding our perspectives beyond our own. We actively encourage open dialogue on diversity, equity, inclusion and belonging to support a workplace where every individual feels valued, respected and empowered to contribute at their fullest potential. Join us in building a diverse and inclusive environment where our shared values drive us toward excellence.
